Our Story
Online Flower Company Flowers began in 2019 with a simple idea: to tell stories through flowers. Today, we’re known around the world for creating beautiful, memorable arrangements perfectly suited for any occasion.
Our Philosophy
We love flowers and their natural shapes. We get creative with them. Our arrangements use seasonal flowers and leaves, which helps us work with nature’s own pace.
We care about being ethical and sustainable. We always have. For example:
We use recycled packaging.
We give leftover flowers to Flower Angels, a charity that uses flowers to help people feel better.
We keep finding new ways to reduce our impact and support our community.
Our Approach
At Online Flower Company, our day starts with the flowers — we’re at the market by 5am, hunting for the freshest, most beautiful stems and foliage.
Working with local growers has always been at the heart of what we do. For over ten years, we’ve made it a priority to source our blooms from British growers wherever possible.
Back in our busy studio—surrounded by hanging plants and a bathtub always full of flowers—we start sketching our designs. We create installations for venues and clients all across London, and beyond.
Our Clients
We take great pride in our creative designs and personal touch, and we’re honored to work with some wonderful clients—including Tate, the Natural History Museum, Mappin & Webb, and Linda Farrow.
We’ve also had the pleasure of creating arrangements for many of London’s most beautiful and iconic spaces, like St Paul’s Cathedral, Claridge’s, RIBA, and Kew Gardens.
To top it off, we’re truly delighted to be personally recommended by places like The Barbican, the St. Pancras Renaissance Hotel, and Gordon Ramsay’s restaurants.
Restaurant Green Garden
Restaurant Green Wine
Mohammad Qahef
The Owner
Mohammad Qahef brings over four years of passion and expertise to his role at the Online Flower Company, run by iFLORA LIMITED. Since 2019, he has been helping people all over the UK share their feelings—whether it’s love, congratulations, sympathy, or just because—with beautiful flowers and thoughtful gifts.
What began as a personal love for flowers has grown into a trusted online service, loved by customers across the country. A Londoner through and through, Mohammad finds inspiration in the city’s creative energy—but he equally values the calm and beauty of the natural world. It’s this blend of vibrant city life and peaceful, natural serenity that gives the Online Flower Company’s arrangements their unique character.
Guided by a love of colour, texture, and intentional design, Mohammad and his team create elegant, generous, and often surprising floral compositions. Their studio and shops feel like quiet escapes from the city buzz, filled with fresh blooms, hanging greenery, and potted trees. It’s in these tranquil, green spaces that every bouquet is carefully made—inspired by London, and delivered across the UK with real care.
iFlora is a floral atelier, workshop, and boutique, founded and led by Mohammad Qahef. In our studio, we specialize in crafting strikingly original and innovative floral designs for events, photoshoots, corporate spaces, and weddings.
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@onlineflowercompany
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